Press Releases

Monday, December 29, 2008
For Immediate Release
Media Contact: Angela Speed
Direct: (414) 431-6104
E-mail: aspeed@wihumane.org

The Magic of Microchipping

MILWAUKEE – Peggy Eilers and her dog, Rose, were on their routine walk this morning when Rose was startled by some noises. Peggy accidentally dropped the leash and Rose bolted down the street. Neither the snow nor ice slowed the young dog down. After scouring the neighborhood for her lost dog, Peggy immediately contacted humane societies and animal control centers.

The adorable 1-year-old Bichon had been adopted from the Wisconsin Humane Society (WHS) in October and WHS was one of the first places Peggy contacted. Brent Jensen, a WHS Adoption Counselor, took the information down when Peggy called, hoping that we might be able to help reunite the pair.

Amazingly, Brent took a call an hour later from a man who found Rose. The man was able to track down Peggy only because little Rose had a microchip. He simply called the number on Rose’s microchip tag and within just hours, the little dog was safely returned to Peggy.

Microchipping offers you a permanent method of identifying your animal if he or she gets lost or stolen. Veterinary offices, animal control centers, humane societies and pounds are all equipped with microchip scanners, which help reunite guardians with missing animals.

Every dog, cat and rabbit adopted from WHS is microchipped. If you do not have your animal microchipped, contact your veterinarian to schedule an appointment for this low-cost and virtually pain-free procedure.

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Interview/Photo Opportunity: A WHS Representative is happy to speak with the media upon request. Please call Angela Speed at 431-6104 to schedule an appointment.